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ThisisYuchan

 

It's been a while since I wrote anything on this blog, I mean I vouched to always keep this blog live even if I didn't write anymore. More so if people came to see this content here and found something intriguing then it would be nice.

The reason why I am writing again is that 5 years ago I wrote a blog post called Dear Future Me, where I wrote about my life and what I was hoping would happen. I felt it was only right to respond to that old blog post and write a different version and call it Dear Past Me.

Oh past me, how much your career has changed in the space of 5 years. We started off wanting to pursue a career in advertising and now we work in social media. I don't need to spell out my CV to you who are reading this, but I think 5 years of numerous different jobs in social media have now lead me to the dream job I was always looking for. I work with some amazing people, and can't wait for the lockdown to be over so I can actually work in the same place as them. I felt like I had my fair share of good and bad experiences with work, but they all taught me some valuable lessons. I feel like Goldilocks really, tried out a lot of places and finally found somewhere, I'm proud to work, I'm excited and happy to work. Which is something I never thought I would say!

Now that I've had at least 5 years of saving up of my money, and my fair share of jobs, I can finally say I'm actually closer to purchasing a house rather than needing to rent. Which really does shock me, even when I wasn't getting paid much, I just saved and it's done a whole load of good. So I can probably estimate that early next year I can buy a house. Which actually feels with me with so much joy, but I wouldn't have been able to do that if it wasn't for my combined income with someone in my life. Yes! That is a very lame segue into relationships, and honestly, segues into something was never your thing by the way.

5 years ago I was hopeless at finding a man, I just had the worst luck. But shortly after I wrote my blog post, I was, unfortunately, let go from my job and my family encouraged me to go to my best friends graduation in Scotland. I was introduced to a guy who I had seen some pics on Facebook of and wasn't convinced. After a lot of persuasion from my friend, I went to graduation and met my current long term boyfriend of 4 and a half years. Honestly, he has been there through some hard and some amazing times in my life, I have never ever felt love as strong as I have with my man. He walked into my life when I needed it the most. We've gone to the most amazing places, he has helped create new memories in some really dark places in my past, as if by magic those bad memories just fizzled away like a Marvel character in Infinity War. I'm so glad we are in each other's lives, I'm finally relationship-wise happy and content. I could go on but I would need to write a bloody whole series on our relationship.

Lastly, I talked about YouTube, right here is the problem I have with creating YouTube content now.
Every time I had the time and no job, I put my energy into doing some creative like making YouTube videos. Now that I have a full-time job, I honestly don't want to sit down at my desk and edit videos. My channel is well and truly struggled over the 5 years, I lost my Adsense lol like I was earning, but I just felt like I wasn't succeeding at all. YouTube is something I might one day get back into and find my feet with, it's always gonna be hard. I don't think I ever saw an end goal with it, I did at one point enjoy making that content at the end of the week after working. I kind of love the content I make for work and right now that fills me with better joy. I've actually really been enjoying making more Instagram content and I'm curious to make more content on there and see where things go.

So let me do something a little different this time to finish this one-off. I hope that in 5 years time, to begin with, I'm happy, healthy and fulfilled in my job, love life and home life.

1. That I create some amazing content and take their social media channels to the next level at my current job which is at TouchNote.
2. That whatever flat or house you are in, you love it! You've got a home with enough room for improvement but it's not too much of a struggle.
3. That you get married and god knows to have a kid with my man?
4. That you find a new niche hobby that keeps you happy, just like YouTube did. Maybe it's Instagram, maybe it's TikTok who knows.

Right, that's it probably for another post on here. I'll be back hopefully in 5 years time to respond. Hope you enjoyed this, see you soon all.
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Setting up the experiment

I’ve always been curious about hashtags on Instagram. There is so much speculation and so many things that have been written about which ones to use and the best practices when using them. I decided to run my own experiment and hopefully learn more about the impact of hashtags on Instagram. Keep reading for those all-important results.

On Instagram, I tend to use 25 hashtags which are mixed in with hashtags from posts with 1 million posts to 1000 posts. As running an experiment on the block of mixed hashtags isn’t really a viable option as I wouldn’t get valid data. I decided to run the experiment more logically and look specifically at a block of hashtags from posts from 1 million posts, 10,000 posts, 1000 posts and 100 posts.

Each day had their own 25 hashtags to look at, the results for this experiment were really interesting and I gained a lot of intel from it. As you can see below in the picture you will see which hashtags from posts I used.

A few things to keep in mind when running this experiment in order for it to be a fair race, I decided to post at 13:00 every day.


The all-important results

Monday

As you know from the picture above I used only 25 hashtags from 1 million posts. I have always heard in passing that you should never use many hashtags from 1 million posts. But the results were slightly unsurprising.

For each post that went out, I didn’t notice a huge rise in likes for each they stayed very close to each other. If you delve deeper into the analytics and look more specifically at the impressions from hashtags then you will notice quite the difference. The Monday post only got 6 impressions from hashtags which were very useful to see.

Tuesday

In this post, I used only 25 hashtags from 10,000 posts. The Tuesday post performed best in regards to the impressions from hashtags. I did get the most likes out of all the posts but by only a small amount.

Wednesday

In this post, I used only 25 hashtags from 1000 posts. This one performed rather well actually and came in second place for impressions from hashtags. I wasn’t actually quite sure what kind of results I would get for this one, but some interesting data came from it.

Thursday

In this post, I used only 25 hashtags from 100 posts. Honestly, I wasn’t expecting the results that I got from this one. For some reason my feeling was that this one was going to perform best, as there are fewer posts on them and I thought maybe there was a higher chance of our post showing up in peoples feeds.

Friday

In this post, I used only 25 hashtags from 1 million posts. I managed to run this number again and got very similar results to the one on Monday which wasn’t too surprising.

Key Takeaways

Now I have run the experiment and you have seen the results for yourselves I think there is a lot to learn from this experiment. More importantly that using hashtags from 1 million posts isn’t strongly advised.

What I do understand better is that you could use a mixture of hashtags from each of these number categories. You could use 2 hashtags from 1 million posts, 10 hashtags from 10,000 posts, 10 hashtags from 1000 posts and 3 hashtags from 100 posts.

As the results specifically showed a lower impression from hashtags for both the 1 million posts and 100 posts.

As with any advice given by most blog posts regarding hashtags, make sure you use hashtags that are related to the subject of the post.

Running this experiment was really interesting for me as I’m trying to learn the importance of social media analytics. In the new year, I will be performing more experiments on Instagram and hopefully a few more channels too. Follow me on my Twitter, to be told when and what experiments I may run.
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When I was doing some reading on a Monday and looking to find my #GoodReadMonday for my Twitter channel. I came across an article by Later.com where they had explored the topic of managing appointments directly through Facebook or Instagram.

This made me want to explore this topic in further detail and also provide you with some valuable use cases. This might be the perfect feature if you are a service-based business and just don’t have the money to spend each month on a booking management software.

If you use this option you save on having to guide your clients to download a brand new app just so they can book appointments with you, which can be one of the biggest issues when it comes to getting your clients to book a service with you. 95% of Facebook visits are made on smartphones and tablets, making booking your services on the go even more important.

Keep reading if you want to know how to get set up.

How to get set up on this service - Facebook

In order for you to get started, you will first need a Facebook page. If you haven’t set one of those up then I suggest doing so as it only takes a few minutes.

Once you have a page then click on the blue button that says “Add a Button”. Here you will be given a few options on what kind of call to action button you can apply.


Click on “Make a booking with you”.  Then choose “Book Now”.


You will then be given the option to either choose Appointments on Facebook or Link to website. Now select Appointments on Facebook.


Facebook then provides you with a little more clarification on what exactly this feature can offer you. Make sure to check this over so that it can align with your business goals. If you are happy with that then click “Start Setup”, then click “Next”.


You will need to now select the possible times that you will be available for bookings during a typical week.

Once you have set up your availability then you can start to customise some of the settings for this service. Choose to make sure that each booking is sent to you so that you approve it before going ahead with the booking. You can choose to let clients book you in advance. What could be a true time saver is to sync these appointments via your Google Calendar.

Then select Next to proceed. Now comes the time where you show your clients what kind of services you can provide for them. Click “Add a service” and then “Done”.

Be sure to add as much information as possible when listing your services, this helps the clients make their decision before booking with you.
Once you have added your first service it’s now time to list your availability. So select the service you wish to list and click on “Create Appointment”.
You are all set up. If you wish to set up more services in the future, click on “Appointments” then “Appointment settings” under “Services list” you can add more services if you provide anymore.
How to get set up on this service – Instagram

In order for you to get set up on Instagram first, you will need to add a Facebook page to set this up. With Instagram, you will be able to set up this button with a third party such as Acuity Scheduling, Appointy or Booksy. Below is a full list of the third-party options.

Acuity Scheduling
Appointy
Appointments by Square
Avec
BeautyDate
Bookatable
Booksy
Chope
Eventbrite
Fresha
Genbook
GetSquire
Gettimely
GlassGenius
Gopanache
Gurunavi
Jasper’s Ristorante
MyTme
OpenTable
Quandoo
Reserve
Restorando
Resy
Salon Iris
Schedulicity
Schedulista
Setmore
SevenRooms
Shore
StyleSeat
TheFork
Tock
Treatwell
Vagaro
Yelp

I have to be honest I didn’t know what link to provide when adding Appointments via the Instagram app so I would suggest following the instructions below which are done via the Facebook page for your business.

If you have a Facebook page set up, go to your page settings and choose “Instagram”. Connect an Instagram account to your page if you haven’t already done so.

Then head to the Appointments tab Scroll down to see “Instagram” then you will be able to Add Book Button.

Check your Instagram account to see the button in action.

Examples of the button in action
If you need a little bit more convincing from this post then check out some of the use cases I found on Instagram. 



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